Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Newspaper Circulation shopping experience:
1. Compare - without doubt the biggest advantage that the Newspaper Circulation offers shoppers today is the ability to compare thousands of Newspaper Circulation at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Newspaper Circulation? Wrong! If the Newspaper Circulation is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Newspaper Circulation then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Newspaper Circulation? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Newspaper Circulation and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Newspaper Circulation wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Newspaper Circulation then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Newspaper Circulation site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Newspaper Circulation, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Newspaper Circulation, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
A newspaper's
circulation is the number of copies it distributes on an average day, although circulation rates are decreasing. It is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called
paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
In many countries, circulations are audited by independent bodies such as the
Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.
World newspapers with the largest circulation
The
World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers.
The Japanese
Yomiuri Shimbun,
Asahi Shimbun, and
Mainichi Shimbun are still the best-selling newspapers in the world. Germany's
Bild became the only entry in the top ten from outside of Asia.
Cankao Xiaoxi (參考消息) is the most popular paper in China. The highest selling from the United States is
USA Today, which is 13th in the world.
According to the
Guinness Book of Records, the daily circulation of the Soviet newspaper
Trud exceeded 21,500,000 in 1990, while the Soviet weekly
Argumenty i fakty boasted the circulation of 33,500,000 in 1991.
Individual countries
India
The 2006 National Readership Survey findings show the largest read local language newspapers to be
Dainik Jagran (with 21.2 million readers) and Rajasthan Patrika manoj(with 21.0 million readers), both published in
Hindi. The Times of India is the most widely read English language newspaper (7.9 million), followed by
The Hindu (4.05 million), and Hindustan Times (3.85 million).
Japan
The 2004 circulation figures for the morning editions of Japan's five largest newspapers: Yomiuri Shimbun, 10,077,410; The Asahi Shimbun 8,284,513; Mainichi Shimbun, 3,957,410; Nihon Keizai Shimbun, 3,009,253;
Sankei Shimbun, 2,086,391
United Kingdom
Best-selling papers as of
July 2, 2006, according to the Audit Bureau of Circulations, are
News of the World, 3,471,415;
The Sun (newspaper), 3,148,700 and
The Daily Mail, 2,340,255.
United States
The heyday of the newspaper industry was the 1940s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio and television. A growing population helped the absolute circulation numbers continue to increase until the 1970s, where it remained stable until the 1990s, when absolute circulation numbers began declining.
Newspaper circulation numbers are reported to the
Audit Bureau of Circulations. Best-selling papers as of September 30,
2006 in the U.S.A., according to the
Audit Bureau of Circulations, are
USA Today, 2,549,695;
The Wall Street Journal, 2,074,127 and
The New York Times, 1,623,697.
Canada
The most widely read paper in the country is the
Toronto Star, which, as of the six-month period ending on
March 31, 2006, averaged 640,367 copies sold on Saturday, 435,650 Monday to Friday, and 439,982 on Sunday. The second most widely read paper is Toronto-based national newspaper
The Globe and Mail, which averaged 410,266 copies on Saturdays, and 320,835 Monday to Friday. The most widely read French-language newspaper is
Le Journal de Montréal, which averaged 314,575 copies on Saturday, 266,835 Monday to Friday, and 261,375 on Sunday. It should be noted that unlike in the United States, newpapers in Canada published their biggest and mostly widely read editions on Saturdays, and that most papers don't publish on Sundays.
See also
External links
- The State of the News Media 2004 form journalism.org
- Audit Bureau of Circulations web site
- Editor & Publisher Yearbook On-line with circulation statistics
- Searchable database of Canadian newspaper circulation figures from the Canadian Newsapaper Association
A newspaper's
circulation is the number of copies it distributes on an average day, although circulation rates are decreasing. It is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called
paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
In many countries, circulations are
audited by independent bodies such as the
Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.
World newspapers with the largest circulation
The World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers.
The Japanese
Yomiuri Shimbun,
Asahi Shimbun, and
Mainichi Shimbun are still the best-selling newspapers in the world. Germany's
Bild became the only entry in the top ten from outside of Asia.
Cankao Xiaoxi (參考消息) is the most popular paper in China. The highest selling from the United States is
USA Today, which is 13th in the world.
According to the
Guinness Book of Records, the daily circulation of the Soviet newspaper
Trud exceeded 21,500,000 in
1990, while the Soviet weekly
Argumenty i fakty boasted the circulation of 33,500,000 in 1991.
Individual countries
India
The 2006 National Readership Survey findings show the largest read local language newspapers to be Dainik Jagran (with 21.2 million readers) and Rajasthan Patrika manoj(with 21.0 million readers), both published in Hindi. The Times of India is the most widely read
English language newspaper (7.9 million), followed by
The Hindu (4.05 million), and Hindustan Times (3.85 million).
Japan
The 2004 circulation figures for the morning editions of Japan's five largest newspapers:
Yomiuri Shimbun, 10,077,410; The
Asahi Shimbun 8,284,513;
Mainichi Shimbun, 3,957,410; Nihon Keizai Shimbun, 3,009,253; Sankei Shimbun, 2,086,391
United Kingdom
Best-selling papers as of
July 2,
2006, according to the Audit Bureau of Circulations, are
News of the World, 3,471,415;
The Sun (newspaper), 3,148,700 and
The Daily Mail, 2,340,255.
United States
The heyday of the newspaper industry was the 1940s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio and television. A growing population helped the absolute circulation numbers continue to increase until the 1970s, where it remained stable until the 1990s, when absolute circulation numbers began declining.
Newspaper circulation numbers are reported to the Audit Bureau of Circulations. Best-selling papers as of September 30, 2006 in the U.S.A., according to the
Audit Bureau of Circulations, are
USA Today, 2,549,695;
The Wall Street Journal, 2,074,127 and
The New York Times, 1,623,697.
Canada
The most widely read paper in the country is the
Toronto Star, which, as of the six-month period ending on
March 31, 2006, averaged 640,367 copies sold on Saturday, 435,650 Monday to Friday, and 439,982 on Sunday. The second most widely read paper is Toronto-based national newspaper
The Globe and Mail, which averaged 410,266 copies on Saturdays, and 320,835 Monday to Friday. The most widely read French-language newspaper is Le Journal de Montréal, which averaged 314,575 copies on Saturday, 266,835 Monday to Friday, and 261,375 on Sunday. It should be noted that unlike in the United States, newpapers in Canada published their biggest and mostly widely read editions on Saturdays, and that most papers don't publish on Sundays.
See also
External links
- The State of the News Media 2004 form journalism.org
- Audit Bureau of Circulations web site
- Editor & Publisher Yearbook On-line with circulation statistics
- Searchable database of Canadian newspaper circulation figures from the Canadian Newsapaper Association
Newspaper circulation - Wikipedia, the free encyclopedia
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ABC independently verifies and reports on media performance, providing a major trading currency for media buyers and owners across print, events, digital and evolving platforms.
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